The Internet Makes Small Maker Businesses Possible

The Internet is absolutely what makes many small maker businesses possible. Without it, I’d probably never have gotten into mold making, and even if I had I’d be relegated to advertising in the classifieds in the back of trade and hobby magazines.I do trade worldwide because of the Internet. I have customers from Australia and New Zealand, across both Americas, the Caribbean, and several countries in Europe. I just shipped some molds to Germany, and just received a custom order from Port of Spain, Trinidad and Tobago.

Without the Internet I would struggle to even sell across the USA. Word of mouth wouldn’t help much either when probably 9 out of 10 of my customers want to keep their mold connection secret. With the Internet the word of mouth I do get is amplified across on YouTube, Facebook, and Instagram. Every time a customer says he got his mold from me on one of those platforms a bunch of people see it.

Of course, the unhappy Karen’s of the industry also get their bad word of mouth amplified, but it’s just part of being in business. I’ve been in business my whole life.